Keyword-to-Page Mapping
Assign each query family to the page that best serves its intent.
Give each intent a home
A keyword-to-page map identifies the best existing or planned URL for each query family. Include primary intent, supporting phrases, related pages, and the content gap the destination must address. If two proposed pages promise the same outcome, combine them before writing.
A concrete example
'How to prune rosemary' and 'rosemary pruning guide' may belong on one URL. 'When to harvest rosemary' can warrant a separate page if its results and reader task differ. A simple spreadsheet can prevent two writers from unknowingly producing the same article.
How to make the decision
Revisit the map when Search Console reveals unexpected queries. A new phrase does not automatically justify a new URL.
Practical checklist
- List each query family
- Write the expected reader outcome
- Assign the strongest existing or planned URL
- Mark secondary questions as sections
- Review duplicate assignments
Keep the architecture finite
The right number of pages is the number of distinct reader tasks you can serve well and maintain. Before approving another URL, compare its promise, expected result type, and proposed outline with existing content. When they overlap, improve the stronger page and connect related material with descriptive links.
What to do next
Write down the single question this research should answer and the evidence you still need. Check the current search results, identify the page that best matches the reader's task, and make one specific improvement or publishing decision. If the answer depends on a third-party product, verify its current terms on the provider's website before acting.
Common question
What if one query appears on two pages?
Check whether both pages serve different purposes. Shared query visibility is not itself evidence that either page must be deleted.
Continue reading
For a tool-assisted approach, see our LowFruits review.